The Brazilian Information Technology market received a new boost last Monday afternoon (12/07). To strengthen the industry and speed up the process of international expansion for Brazilian companies, government representatives, associations, executives, opinion formers and journalists gathered at the Renaissance hotel, in São Paulo, for the launch of a new brand representing the sector: “Brasil IT+” (read as Brazil IT “plus”). “Brazil is going through a magical moment and the new brand will help us gain a bigger presence on the international market,” said Antonio Gil, president of Brasscom. “Now we need to be even better prepared for the challenges.”

Brasil IT+ is an evolution of the brand Brazil IT and is built on four pillars: its Brazilian origin; the size of the sector and the country; the building of great partnerships; and its capacity to be a strategic player in IT. “These four attributes together represent Brazil and show our capacity for innovation and our potential on the global market,” said Alessandro Teixeira, president of Apex-Brasil?.

The launch of this new concept was the first step for the sector towards expanding its presence on the international market. A group of 13 institutions including associations from the sector (Abes, Anprotec, Assespro, Brasscom, Fenainfo, Softex, Sucesu) and governmental bodies (ABDI, BNDES, Apex-Brasil?, MCT, MDIC and MRE) will manage the new brand and create the strategies that will support it abroad, showcasing Brazil’s IT competencies and qualities, delivering secure and efficient solutions. “This is one of the best opportunities we have to position Brazil on the international market as a global powerhouse in IT,” said the Minister for Development, Industry and Foreign Trade, Miguel Jorge. “We can certainly think about a more promising future for Brazil’s IT industry,” added Julio Raimundo, Head of the Industrial Areas at BNDES, the Brazilian Development Bank.